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Aug 2020

Real Estate with A Twist

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Buying a home is one of the most important decisions in our lives. We seek lofty lifestyles in fine buildings and yet the neighborhood and community play an equally important role. At Appaswamy, we understand what homeowners are looking for, and constantly strive to get there before them. From pioneering apartment culture in Chennai to extending holistic and heartfelt hospitality across the state and now, with our first commercial building, our priority has always been to elevate our customer journeys and curate an engaging experience.

On that note, we’re super excited to announce our latest project, Superette. These days, e-commerce is unquestionably essential to our ways of life. However, an unparalleled real estate experience is just what we need to overcome the sedentary lifestyle that has become our new norm. From providing a space to enjoy the company of friends to the endorphin rush of retail therapy, here’s exactly how Appaswamy’s latest venture into commercial buildings, checks all the important boxes for Chennai’s homeowners.

Superette’s Potential as An Experiential Real Estate

In a step towards curating a pleasurable life for homeowners, most large complexes in the city offer a complete entertainment experience. However, an integrated community that meets every resident’s needs from within is far more efficient and elegant. When positioned in prime locations, some go a step further to become a self-sustaining oasis within a city.

Superette is located just 1 km away from our apartments in OMR and Pammal to bring shopping and fine dining options to our residents. It enhances the residents’ experience alongside various recreational avenues such as swimming pools, fitness centres, movie theatres and more, all available within our townships. With this new addition, we hope to make life more convenient for our homeowners. What’s more, this commercial building can also open up avenues for them to become more integrated with the vibrant and diverse community surrounding the townships!

The Future of Experiential Real Estate

Such multifaceted complexes are a win-win for both developers and buyers. When done seamlessly, they have the potential of becoming architectural marvels while simultaneously bridging the gap between different aspects of the real estate industry. For the developer, this would be a massive opportunity to combine three aspects of real estate: residential, commercial, and retail under a single umbrella complex. On the other hand, buyers can enjoy the best of all worlds when equipped with the flexibility of choosing their lifestyle mix, without the worry of time spent in travel. 

We’re thrilled that Superette, our flagship project in commercial real estate, is also the front runner in introducing experiential real estate within Chennai’s realty scene. It stands tall as an undeniable proof that our strive to giving people a better life shall never cease.

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