For years, millennials have been painted as a generation more interested in subscriptions than ownership. But today, they're one of the most active segments in India’s real estate market, particularly in the premium space.
Whether it’s a smart apartment in the city or a gated community with a view, millennials are investing in a lifestyle and they’re doing it on their own terms.
So what’s behind this shift? And what are developers like us doing to meet their expectations?
For millennials, buying a home is a financial, emotional and a functional decision. The traditional markers of homeownership like location, square footage and resale value still matter. But they’re now filtered through a different lens:
Unlike the old times, they’re not buying a plot and building over time. They want it all, now and they want it to feel like them.
Contrary to the idea that millennials are price-sensitive to a fault, many are deliberately choosing premium residences over basic ones. Why?
Because they're looking for value. And value now means:
They’ve grown up watching their parents prioritise on buying homes without much thought about future utility. Now that it’s their turn, they’re choosing to spend more to get it right the first time. Millennials are spending less on traditional status symbols like luxury cars or large weddings. Real estate has become their statement investment.
What once felt futuristic like voice-activated appliances, app-controlled lighting, climate automation, biometric entry is now the bare minimum. Millennials want homes that integrate with their digital-first lives.
This generation reads carbon labels and avoids plastic straws. Naturally, energy efficiency, water recycling, solar panels, and sustainable materials are the basics.
Premium residences today come with rooftop yoga decks, co-working lounges, kids' play areas, and pet parks reflecting the multifaceted lives their owners lead.
With millennials making up nearly 36% of India’s total population, their influence is massive by sheer volume alone. But it’s their purchasing behavior that’s changing the game.
A recent report reveals that in 2023, millennials accounted for 54% of total home purchases in India. That’s more than half of the country’s real estate activity being driven by one generation.
They’re not waiting for the market to cool. They’re acting now, before prices rise further especially in cities like Chennai where infrastructure, employment, and premium supply are all peaking.
At Appaswamy, we’ve seen this shift up close.
Our younger buyers aren’t just looking for square footage—they’re looking for experiences. They want intuitive layouts, thoughtful amenities, and most importantly, trust in the brand behind the home.
Whether it's a high-rise like Clover or a scenic villa at Delmar, our homes are crafted to meet millennial ambitions while holding long-term value in a rapidly evolving market.
For millennials, buying a premium home isn’t about luxury for luxury’s sake. It’s about creating a space that mirrors how they live, what they care about, and where they see themselves going.
They’re not just buying into a postcode—they’re buying into a promise: that home can be beautiful, functional, conscious, and worth every rupee.
Looking to invest in a premium residence that aligns with your future? Explore our upcoming projects at appaswamy.com
23 Jul 2025
