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Appaswamy Recognised by ET Now Among South India’s Best Realty Brands



Appaswamy Real Estates has always been deliberate about how it builds. Since its inception in 1959, the company has grown steadily by making careful choices, delivering on time, and maintaining consistent standards across every project. This long-term approach is reflected in Appaswamy being recognised as one of the Best Realty Brands at the ET Now Best Realty Brands 2025 – South Edition, an initiative by ET Edge and the Times Group.

The evaluation process is based on independent research and defined performance benchmarks. It looks closely at how brands plan, execute, and deliver over time, with a focus on quality, customer trust, innovation, and market impact. For Appaswamy, this recognition reflects a way of working that has remained consistent across decades rather than a short-term achievement.

A Track Record Built Over Time

From the early years of shaping apartment living in Chennai to delivering large residential developments today, Appaswamy’s focus has remained unchanged. Projects are approached with patience, clarity, and a strong emphasis on execution. Decisions around land, design, and construction are made with long-term relevance in mind, ensuring that homes continue to hold value well beyond possession.

This consistency has resulted in a portfolio that spans a wide range of residential formats, from accessible homes to premium and ultra-luxury developments. While the scale and typology may vary, the underlying standards remain the same across projects.

Key Facts That Define the Brand

  • Established in 1959, with over six decades of presence in Chennai’s real estate landscape
     
  • More than 50 residential projects completed across different segments
     
  • Consistent on-schedule delivery across projects, building long-term customer trust
     
  • A diverse portfolio ranging from affordable housing to ultra-luxury developments
     
  • Sustainability integrated into project planning and execution
     
  • Shared amenities designed for everyday living, including fitness spaces, swimming pools, theatres, and guest accommodations
     

How Appaswamy Approaches Building

Recognition of this nature highlights the fundamentals that guide Appaswamy’s work. Site selection is based on context and future relevance rather than short-term trends. Construction practices emphasise discipline, safety, and quality control at every stage. Design decisions balance private living with shared spaces that support community life.

These choices are supported by systems that prioritise transparency and compliance, allowing homeowners to engage with the brand with confidence. Over time, this approach has led to repeat customers and long-standing relationships built on reliability rather than promises.

What the Recognition Represents

Industry recognition is meaningful when it aligns with lived experience. For homeowners, the real measure of quality is how a home performs over time, how a neighbourhood evolves, and how consistently commitments are honoured. The ET Now Best Realty Brands recognition affirms that Appaswamy’s methods and standards are visible not just to customers, but also to independent evaluators.

Appaswamy acknowledges ET Edge and the Times Group for the recognition, and the homeowners who have placed their trust in the brand over the years. As cities continue to evolve, the responsibility remains the same. To build homes with care, discipline, and long-term relevance.

This recognition stands as a reflection of that commitment, and of the work that continues across every Appaswamy development.


 

12 Feb 2026

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