A grand homecoming

On the one year anniversary of its launch, Ivar, the ultra-luxury jewelry brand, is hosting its first trunk show in Chennai. Born of the founder Ritika Ravi’s formative experiences in Chennai, Ivar took wings on the cobalt shores of Maldives. This epic journey is reflected in the soul and style of every piece of jewelry in the collection.

Ivar’s striking signature collections 10.18, an inimitable collection of earrings, bracelets, rings, and necklaces with a combination of gems in elegant hues of sapphire, and Troubadour, a collection of fun and easy-to-wear jewelry which reflect the joy, whimsy, and vibrancy of the musical wanderer, combine the best of Indian craftsmanship with a minimalistic, progressive, and contemporary aesthetic. Each piece, a modern artistic expression birthed by Indian techniques, is carefully crafted with fine attention to detail, giving the brand its exclusive appeal.

The brand itself has travelled far and wide, making headlines and appearances at some of the premier luxury destinations around the world. Starting with a series of high profile pop ups around the world in London, Dubai, and Delhi, the brand made a long pit stop for the summer in Porto Cervo, Italy, in collaboration with The Andrea Bocelli Foundation. After gaining global attention from media platforms such as Conde Nast Traveller UK and Vogue India, carving the name “luxury destination jeweler” for itself within the wider fine jewellery industry, Ivar is now homebound to celebrate the milestone at the end of a year of phenomenal growth.

The two day event hosted in Clover By The River, Chennai, on the 16th and 17th of October, will set the gorgeous collections against a complementary backdrop compared to the azure tones it usually sees. Situated on the River View Road, amidst lush green parks that flank the Adyar River, Clover By The River is a scenic site that truly matches elegance of Ivar’s collections, while augmenting its link to nature. We promise it will be a visual treat twice over. Come, celebrate Ivar’s homecoming at Clover By The River.

IVAR Trunk Show is happening on the 16th and 17th of October 2019, at Clover by the River, River View Road, Kotturpuram.

Stories of dolls, lamps, sweets and joy

The festive season is upon us. It is a time for sumptuous feasts, family reunions, and revelries, filled with lights, colours, music, theatricals, and more. Not to mention the excitement of festive-time shopping! Here’s why the season is special for us.

Navaratri, a celebration of the divine feminine

Navarathri reveres and celebrates the divine feminine, the supreme consciousness that animates all life. In Hindu tradition where each deity represents a unique characteristic of the Absolute, Durga is the unassailable Goddess, whose chosen mode of transport is a stealthy lion. On her 10 hands, she bears 10 weapons, each of which symbolize a different kind of ‘shakti’ or power. Also known as Mahishasuramardini for her triumph over the demon Mahishasur, she is a harbinger of good times. It is only fitting that such a trail blazing and feisty Goddess is celebrated with creative pomp and imagination!

The revelries of Navarathri extend 10 days. In the Northern part of the country, people erect grand, colourful, and inspired ‘pandals’ (pavilions) that depict the Goddess in all her splendor. There is, of course, a vast selection of food, with invigorating theatre, musicals, and arts to go with it.

In the South, people curate dolls that tell stories of different gods, avatars, scenes from epics, and more, in an arrangement of nine steps. Hot sundal is served, and songs are playfully coaxed out of guests. Children dress up as gods and visit ‘golus’, keeping score of admiration and appreciation from doting adults.

The festival, a remarkable celebration of the power of women, culminates on Ayudha Puja and Vijayadashami, on days 9 and 10. On the day of Ayudha Puja, we are urged to revere everything in life that serves us, including the utility of everyday things. Vijayadashami, as the name goes, is a day that brings success, and is therefore believed to be the most auspicious day of the year to start anything new. 

Dhanteras, the day of abundance

Dhanteras is the precursor that kick starts Diwali. Regarded as the day of wealth and abundance, people celebrate and express gratitude for their prosperity on this day – a gesture that is believed to attract more wealth into one’s life. Goddess Lakshmi and Lord Kubera, are worshipped on this day. 

The story goes that as the Gods and demons churned the milky ocean in search of the nectar of immortality, Goddess Lakshmi emerged out of the depths of the deep sea, on this day. Dhanteras is also associated with Dhanwantri, the physician to the Gods. Symbolically, the occasion encourages us to pay attention to our spiritual health and wealth.

A day of importance to the business community, it is believed that buying precious metals such as gold and silver, or property, on this day, brings good luck and begets prosperity.

Diwali, the festival of lights

The festival of lights is one of the most popular celebrations in the country. Commemorating the return of Lord Rama to Ayodhya at the end of his exile, the festival symbolizes the prevalence of light and righteousness over darkness. Diwali, literally meaning ‘rows of lights’, urges us to look beyond the materiality of our world, and embrace light and joy in all aspects of life. As diyas light up homes, spirits soar and a sense of harmony pervades.

Diwali is the blockbuster of all Tamil festivals. It takes one on a trip down memory lane, back to the best of childhood moments. You are roused early in the day, that is, if you could sleep at all given all the excitement. You then assemble for the oil ritual, which involves having oil smeared on your head, under the deft administration of a delighted grandparent. When you’ve had your shower and have put on your new outfit, you join your family for the festivities of the day. The excitement only grows as you light the variety of fireworks! Sleep can wait until tomorrow; today is all about light hearted fun and fervor.

Considered the most efficacious time of the year, one that celebrates the victory of good over evil, this may be the best time to start anything new – be it a new project, a business venture, education, or real estate investment. If you are looking for new projects in Chennai that celebrate you and your family for generations to come, what better time than this festive season to do it?

OMR the residential hub of Chennai

Old Mahabalipuram Road (OMR), the Silicon Valley of Chennai, is a city in its own right, and a cosmopolitan one at that. Offering a lush social life, ample connectivity, and a community lifestyle, it is a sought after residential hub. Here’s why!

A life of luxury

OMR is known for its world class apartments and villas. It is home to popular beaches such as Kovalam beach and Palavakkam beach, which means that a sea facing home with spectacular views is not out of reach. It is indeed the best place to slow down from the fast paced urban life. If you are looking for new projects in Chennai, this where you should look first. 

Splendour, OMR

Gated community apartments that bring the world to the doorstep of every resident are aplenty here. A close knit community can provide a safety net and support system that is scarce in an urban lifestyle. 

And, if you want to unwind with your near and dear, there is a rich social life that is a confluence of many cultures, and lifestyles. The Farm – a restaurant and organic farm, Dakshina Chitra – a living museum, and surf and diving schools are all just a hop, skip, and a jump away.

In the lap of nature and culture

The Farm exemplifies life in OMR; a life that is close to nature. 

Started in 1974 as a dairy farm, it took wings and grew into a self-sufficient place with its own vegetable patches, poultry, horses, and a breathtakingly beautiful open air organic restaurant. Meet Deepa, Ray, and other four legged friends and residents of the farm, who welcome you with bovine warmth, and enjoy the popular wood fired pizza, and buffalo mozzarella cheese.  

Image Source: The Farm

And, with diving and surf schools dotting the stretches of sun kissed beaches, you don’t have to go to another part of the city to gorge on delicious food, take a dip in the ocean, and just have fun.

If you would like a cultural immersion of sorts, there is that too. Dakshina Chitra, situated on ECR is a cross cultural living museum that pays tribute to the heritage of South India. It is a metaphorical time machine with its exhibitions, craft bazaars, workshops, seminars, and more, educating and enthralling visitors with stories that shed light on South Indian life.

Balancing work and life

OMR is well connected to some of the most important employment zones in the city such as Mahindra World City, ELCOT SEZs, and TIDEL PARK. So, commuting to work is no longer a hassle, if you live here. And as you’ve seen, there’s things aplenty to do outside of work.

In short, a home on OMR is the Indian dream offered up on a platter. With new apartments in OMR on the rise, it is just the right time to make an investment, and buy your dream home today.

Put your money where the realty is

According to a database of asset returns since the late 1800s, “residential real estate is the best long term investment, not equity”. With less volatility and uncertainty compared to stocks, real estate investments deliver on the promise of stable, if not higher, returns over time.

Nudged by the Indian Government’s policy interventions such as RERA, GST, and FDI, the Indian real estate market is on a growth curve. By 2020, it is expected to reach USD 180 billion. If that is not reason enough for you to invest in the sector, here are 5 more reasons why realty investments are better than stocks.


While stocks may allow greater liquidity, there is no guarantee on returns for your investment, given the risks associated with the stock market. You need to keep up with market fluctuations, buy and sell with the tides of the market to capitalize, or pull out before the market takes you down with it.

While real estate is also prone to slumps, it is a relatively fair bet. According to this Livemint article, housing performed better than equities in 16 countries in the last 100 years. Once you buy an apartment, it not only grows in value over time, you can also have a stable secondary source of income, by renting it out.


Residential real estate is a tangible investment, unlike stocks and derivatives. It is one of the time tested ways to hedge against inflation. The chances of being defrauded are also slim. You can show up to inspect the property physically, and trace documents and approvals, before you make a decision. Equities on the other hand, are intangible. Instruments such as equities backed derivatives leave investors more susceptible to fraud.


Although stocks allow a certain degree of rights to the stakeholder, in addition to income from dividends and bonus shares, you don’t really get a say on the business decisions a company makes. On the other hand, when you buy real estate, you enjoy full ownership of your property. You can rent it out, will it to your kids or grandkids, or simply enjoy the comforts of a good home.

So, if you are looking for luxury homes in Chennai, there has never been a better time to make the leap and just do it.

Leverage on Capital

Real estate investments come with tax benefits such as exemptions on interest on home loans, whereas dividends from stocks are subject to dividend distribution tax (DDT). You can therefore enjoy a greater leverage on capital, by choosing your investment instrument more wisely.


Unless you are adept at stocks, you need a broker or advisor to aid you in your investment decisions over time. Investing in equities is not a one-off task. This can also pile on the fees and the cost of investment in the market.

On the contrary, when it comes to real estate, once you make a purchase, your property is all yours. It gives you the promise of appreciation over time. With limited maintenance and management for upkeep, you get more bang for your buck.

So, if you are looking for properties in Chennai for your real estate investment, we assure you, you are on the right track.

Long Distance Real Estate Purchases 101

Recent developments in real estate regulations have made it a lot easier to invest in property, spurring unprecedented growth in the sector. And given the current foreign exchange rates , there has never been a better time for NRIs looking to buy property in the country. Besides the financial returns of a sound real estate investment, there is also the emotional quotient attached to owning a property back home.

Property Type

As an NRI, you are allowed ownership of residential or commercial property in India. But, you cannot purchase agricultural land, plantation property, and farm house, which can only be obtained through inheritance, or as a gift.

When choosing a residential property, what are your personal requirements. Are you looking to buy a summer home by the beach? Or, would you prefer an apartment that you could rent out? 

Gated communities offer additional advantages such as a clubhouse, gym, in-house shopping and sports centres, security, and maintenance…all at your doorstep. If you are looking to rent the space out, you will have a significant secondary stream of income from classy luxury flats in Chennai. You may also want to factor in the cost of property management and maintenance while making this decision.


A checklist of all the required documents is indispensable. If you don’t have an Indian passport, you would need to obtain a Person of Indian Origin (PIO) card. On the other hand, if you are not an Indian citizen, but one of your parents is, then you would need the Overseas Citizen of India (OCI) card.

Secondly, you would require a Power of Attorney (POA) certificate to have a reliable person execute the purchase on your behalf. A PAN card is also mandatory to file income tax returns for your investment in the country. 

Finally, it is important to remember that payment is acceptable only in rupees.

Negotiation Tips 

Here are a couple of key negotiation tips to help you strike the right deal. Thoroughly research the local property market. How centrally located is the property? Is it well connected by public transport? What about water availability? And air and noise pollution? Make sure you have all these questions answered before you arrive at your realistic “take-it-or-leave-it” proposition.

Management and Maintenance

Everything said and done, you want to sleep well knowing that your offshore property is safe and well-maintained in your absence. You may want to consider a property management service for your own home or rented property that ensures maintenance, timely rent collection, and upkeep.

For those of you looking for properties in Chennai, we hope these tips have brought you up to speed with the basics of long distance property purchase in India, and help you along your home buying journey.

Madras Day – Celebrate the place we call home

On a hot and humid summer day, Francis Day and his superior, Andrew Cogan struck a deal with the local Nayak rulers. A sliver of land was transacted on behalf of the East India Company where Fort. St. George stands tall today. What started off as a small settlement outside the fort, is now a bustling metropolis. 

Madras Day celebrates the city of Chennai and the people who call it home. Chennai is our identity, but Madras is a sentiment – one that encompasses everyone right from the Cathedral of St. Thomas Mount to the temples of Mylapore, from the Mosque in Thousand Lights to the Gurudwara in T. Nagar. 


Azure The Oceanic by Appaswamy

Mylapore, a stone’s throw away from Appaswamy’s Azure The Oceanic, is one of Chennai’s oldest residential neighborhoods. The city’s skyline is incomplete without the towering Kabaleeshwar temple ‘gopuram’ and the Santhome Basilica. Considered the cultural nucleus of the city, Carnatic music concerts and Bharatanatyam dance recitals still ring loud in its shabha’s and auditoriums. But, Mylapore isn’t just for history and culture connoisseurs. The closeby Marina Beach is the biggest attraction in Chennai, particularly amongst youngsters. A Mylaporean’s love for the beach sundal and molaga bajji is on par with most people’s love for biryani.


Situated on the banks of the Adyar River, Kotturpuram is the pinnacle of luxury. Riverview apartments, mansions and large villas are common here. There is a calmness and serenity to the locale, under the green canopies. It’s probably why Carnatic music legends like MS Subbulakshmi, DK Pattammal and ML Vasanthakumari once called it home! The locality is surrounded by iconic landmarks like The Madras Club, Adyar Villa, and Guindy National Park, making it all the more crucial to a Chennaite’s way of life. The neighborhood is also a hub for countless intellectuals with the city’s most prestigious educational institutions, and the Anna Centenary Library at its center.


Located on Chennai’s IT corridor, Sholinganallur is a newly developed residential hub. Thanks to its close proximity to other IT-based suburbs such as Perungudi, Siruseri and Taramani, most IT workers consider Sholinganallur the ideal place to be. Its young and diverse population attracts a wide variety of entertainment options like multicuisine restaurants, malls, cinema theatres, gaming centres, and bowling alleys. Restaurants like The Black Pearl and Sian in Sholinganallur also offer good options for a fine dining experience in the city. 


Image Courtesy: Pinterest

Vadapalani is, in many ways, a reflection of most Chennaite mindset. Despite attracting scores of population to its Palani Andavar temple, the locality is also known for its film-studios and shopping malls. It seamlessly blends in modernism with history and culture. With easy connectivity and high-class amenities, Vadapalani is one of the most happening places in Chennai.

To say that we at Appaswamy are a part of the rich history of these places is both an honor and a pleasure. We’d like to take a moment to pay tribute to our humble home. Happy Madras Day everyone! 


Young and Happening Vadapalani

Housing the best of essential amenities like schools and hospitals, along with easy connectivity to other neighborhoods, Vadapalani is truly at the heart of Chennai. Seamlessly blending Indian tradition with a modern lifestyle, the location is perfect for young homeowners. Increasing development around the locality, endless flats for sale in Vadapalani, and rising property values, all mean that now is the perfect time to own an apartment here.


Almost synonymous with Vadapalani itself, Forum Vijaya Mall is the most happening mall in the city, with over a 100 shops, including international brands such as Marks & Spencer, Colorbar, and Louis Philippe. There is no dearth of options here…you are spoilt for choice! 

You can even do your monthly grocery shopping at the Spar supermarket. What’s more? The mall is within walking distance of Trellis!


Not one that enjoys shopping? Don’t worry, the mall has so much more to offer. Just last July, they hosted a live performance of Singer Monali Thakur. Events like concerts, stand-up comedy shows, celebrity meet and greets take place in the mall quite often. Follow their website or social media to stay updated on upcoming events. 

Ps. The website also keeps a tab of offers at the shopping outlets!


Forum Mall’s biggest attraction is Palazzo Cinemas. As the name suggests, it’s a place that oozes regal luxury. With its palatial setting and 9 state-of-the-art screens (including 1 IMAX!), Palazzo delivers a spectacular cinema experience, you are sure to remember.

Inox is another popular and accessible theatre, that is just a stone’s throw away from Capella.

Restaurants & Nightlife

Vadapalani is a foodie haven, offering street food, fine dining, and everything in between. Enjoy South Indian flavors at ‘Salt – Restaurant & Grill’ or opt for some delicious Italian cuisine at ‘The Paste Bar Veneto’. For an exquisite fine dining experience, head over to Kuuraku at GreenPark Hotel. You will have the city’s best Japanese meal here!

Restobars are no exception! Grab a pint at ‘Million Dollars’, or dance the night away at ‘18+ Restobar’. 

If you are looking for apartments in Chennai, look no further than Appaswamy’s gated communities in Vadapalani.

Call us on 044 24346333 to schedule a visit to the model apartment.

Etiquette to Follow in a Gated Community

When it comes to luxury homes in Chennai, gated communities are all the rage. A few of them come with well-rounded amenities like a clubhouse, swimming pool, gym, media center and kids play area. 

While most gated communities don’t come with a set of rules and regulations, it is important to be mindful of how your actions affect your fellow residents. For your convenience, we have compiled a list of etiquette, to help you be a harmonious neighbour.

Social courtesies

Most apartment communities have events for special occasions like festivals and National holidays. These events are a fantastic way to meet your neighbours, and foster a sense of community and togetherness with them. Usually, there are also several classes you could sign up for, to meet residents with similar interests.

Noise levels

Every resident of a gated community looks for a peaceful living environment. However, noise is inevitable, especially if you have home renovations going on. As a common courtesy, let your fellow residents know when you are about to begin interior work and give them a realistic timeline of completion. If your gated community has many senior residents, try to get home repairs done before 6 pm, so that the evenings are less noisy for your neighbours.

Cleanliness and hygiene

While gated communities employ cleaners to keep the surroundings clean, the burden of everyday cleanliness and hygiene rests on the residents. Follow general hygiene when using common amenities, and keep common areas free of trash and debris. Use the designated trash bins, and if you have pets, always carry a plastic bag to pick up after them.

Conflict resolution

While a gated community comes complete with plush amenities, you may encounter issues – either with fellow residents or with the infrastructure. Follow the common conflict resolution protocol (most gated communities come with a complaint redressal system), and be sure to keep your tone polite and respectful. If you are unhappy with the outcome, general body meetings provide an excellent platform to have your voice heard and peacefully resolve issues.

Motorist rules

For the safety of residents, especially the elderly and children, most builders in Chennai impose a speed limit inside the community. Residents are assigned designated parking spots. Be sure to stick to them, to avoid causing inconvenience to your neighbours. Keep honking to a minimum inside the compound to preserve a calm environment.

All it takes to be a valuable resident of your community is to be mindful of how your actions impact others around you. What other etiquettes would you like followed in a gated community? Let us know in the comments!

Waterfront Homes – A Booming Investment

For many, buying a luxury apartment in Chennai is a dream come true, especially when it is a waterfront property. These are typically dearer than in-land properties, since they check almost every box on a homeowner’s checklist – the stunning views, the tranquility, and most importantly, the lifestyle that comes with it. 

But, that is not all! Here’s why waterfront homes are extremely popular and continue to be in demand. 

Stay Close to Nature

Clover by the River, Kotturpuram

Waking up to a view of the Bay of Bengal, or the serene Adyar River, with a cup of coffee in hand, never goes out of vogue. The evening sea breeze provides much-needed relief from the heat, and the natural sunlight helps you cut down on energy consumption. It is almost like living on an eternal vacation in the middle of the city, with access to everything, minus the pollution.

Access to Water

Azure the Oceanic, Santhome

Staying closer to water bodies maintains underground water levels. This, in-turn ensures access to free-flowing water. Almost all premium apartments in Chennai have water treatment plants, judicial rainwater harvesting lines, and individual meters to track consumption.

Great Return on Investment 

Since waterfront properties are more scarce than in-land homes, the property value is always higher than in other parts of the city. Their value depreciates slower, and they tend to have excellent resale value. Rental prices for such homes are also lucrative, as demand is always high. 

Activities at Your Doorstep 

There is no dearth of entertainment when you live by the water. From a peaceful walk on the beach to easy access to great restaurants and clubs, you do not have to travel too far. Everything that the city has to offer is a stone’s throw away, including heritage locations, multiplexes, malls, and more. 

Social Community

It is said that staying close to water bodies has a positive effect on people. Research shows that people are generally happier, calmer, and much more productive. This is evident in interactions with others in the community. 

Additionally, if you believe in Feng Shui, surrounding yourself with the water element brings wealth and luck. 

Although buying flats in Chennai is a rather sizeable commitment, purchasing a waterfront property can be a wise and healthy investment for years to come.

5 Cities With Most Expensive Real Estate

Real estate is a great investment opportunity in any corner of the world, but more so when you invest in a city where the prices are already sky-high making the returns that much sweeter!

When it comes to expensive real estate, the city that comes to everyone’s mind is New York (the average cost of real estate is about $34,000 per square meter). Any conversation with builders in Chennai is sure to include the topic too! However, New York isn’t the only city that comes with a heavy price tag. Here are five other cities where real estate is sometimes even more expensive than the Big Apple.


This city is the crème de la crème in the world of realty. Every square metre of the place is crowned with luxury properties. Nestled on the outskirts of France, this city-state is home to the ultra-rich (as the cost of a square metre can go up to $60,000). A house in this city comes with a magnificent view of the Mediterranean Sea, and the best seats in the house for events like the Monaco Grand Prix, and the Monte Carlo tennis tournament.

Hong Kong

The spectacular city of Hong Kong is always alive – from the bustling streets during the day to the bright lights that dazzle in the night. Property is also a lucrative commodity in the city. As the largest business hub in Asia, it holds the record for the largest collection of skyscrapers, making it a centre for prime real estate. The average cost of these opulent buildings can go as high as $50,000 per square metre, making the city the most luxurious market for two years running. 


A property in this city offers you a place in the financial and cultural capital of the world. A large number of businesses have their bases in London, and the city is a crucible of culture, making property here one of the most sought after. With costs that go up to $40,000 per square metre, a house in this iconic city is highly beneficial. In fact, many of the rich and famous, though they reside elsewhere, purchase houses in this city to maintain a base in the capital. 


Singapore has made it into every list for the most expensive cities in terms of real estate for over five years and it is nothing short of excellent. This attractive tourist destination offers only the best – with its quality education and great employment opportunities – bringing in an influx of foreign nationals every year. Housing is of great demand in this city, due to rising population and limited land availability, bringing the cost of real estate to almost $30,000 per square metre. 


The ‘Swiss’ label attached to any piece of chocolate promises quality – and that is also what the real estate in this Swiss city offers. Geneva is known as the global hub for diplomacy and banking, thereby driving demand for housing. This classy city has one of the highest costs of living in Europe (its cost of real estate goes as high as $26,000 per square metre) for its successful, cosmopolitan atmosphere and affluent way of living. 

The world is constantly expanding and shrinking at the same time. But sometimes, we don’t have to go too far to enjoy the best that life has to offer, in the comfort of our own homes. Luxury homes in Chennai have come a long way from the longstanding flats. With amenities abound, you may just find a gorgeous piece of real estate in the heart of the city, that makes you sit up and feel at home. If you’re looking for luxury homes in Chennai, it’s time to reach out to premiere builders in Chennai today.